What's Up For Today?

True Life: How a Dedicated Fan Became Management Material

Written by Kristina Weise
Photographed by Mary Blanco



Kai from The Switch


When I first moved to New York City last summer, I was unaware of all the possibilities that were out there waiting to be tapped into. Upon doing some internet research on freelance writing, I came across New York Cool. After sending in my resume and meeting the Editor, I was assigned to cover a story about a Manhattan-based band, The Switch.

The Switch

So I ventured out into the Lower East Side on a Saturday night and attended their stellar performance at Pianos. I remember being in the midst of the crowd that was being whipped into a frenzy by their music and embracing the tangible electricity that was jolting through the air and running through us. It had been a long time since I felt truly enthused about a band. The Switch rejuvenated my hope and silenced my current cynicism about my generation’s music. After the show I scheduled a Q&A session with them at a quaint café in Greenwich Village. My article got picked up by a few other publications and it wasn’t long before I stopped being a reporter and started being a dedicated fan and friend.


A few months later it’s exactly 10:00 p.m. on a Saturday night when The Switch take the stage during the second round of The Redbull Band Competition. The venue is packed with patrons growing anxious for lead singer Kai Altair to provoke their pulses with her sultry, seductive and illuminating voice. Once again I find myself in the back of the club, but not because I arrived late. Somewhere in between sound check and finalizing our guest list - somewhere backstage, while mingling with club owners and inquisitive reporters, I missed my opportunity to secure a front-row seat. For such is the life of a Manhattan manager.

Yes, after being approached by The Switch, I graciously accepted the enormous responsibility of managing the band, because they possess the potential to lead our generation into a new realm of music. Living in the most competitive city in the world can be a daunting task, but I view it as a fantastic opportunity to gain exposure, be a part of a band that plays pioneering, universal music, and have a lot of fun in the process. To be honest, I do not view myself as a manager. I am simply a huge fan living the ultimate dream: hanging with the band that inspires me and being the voice that represents them off stage.

Performing live, Kai Altair, Joe Pepitone, Dan Onori, and Floor Van Herreweghe strike a delicate balance between computerized beats and the youthful freedom of pure rock 'n' roll energy. This fabulous foursome is taking New York City to a higher level of musical integrity and leaving nothing but screaming fans and fire in their wake. The Switch will be performing at The Cutting Room on Saturday, July 16th, at midnight following the hot burlesque show, Le Scandal. If you would like to get more dates and details, please feel free to visit: www.switchedmusic.com

So what is the moral of this story? I am not quite sure that there is one. I can tell you that a year later, and a little bit wiser, I've learned that the importance of getting involved with the scene that inspires you is crucial. It is going to take effort, but the rewards far outweigh the work. New York City offers a taste of every flavor. Best to come hungry.




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