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New York Cool - Fashion

San Francisco Fashion Week
The Galleria at the San Francisco
Design Center
Thursday, August 23, 2007

Photographed by Mary Blanco

Opposite Photo From The Genevieve Primavera Collection


San Francisco has always been a hotbed of fashion design; it is home to the amazing avant-garde Academy of Art whose Bryant Park fashion show we cover every season. New York Cool photographer Mary Blanco is in San Francisco and she attended the San Francisco Fashion Week where she got these images. So here is: what San Francisco thinks we will be wearing this spring.


Pink Elf Pink Elf

Here is a quote from the San Francisco Fashion Week website about Pink Elf: "Pink Elf was founded by designer Kaushie Adiseshan, creating contemporary women’s apparel and accessories. Pink Elf designs combine avant-garde artistry, traditional workmanship, and carefully selected fabrics of the highest quality from around the world. Kaushie earned her degree in fashion design from FIDM in San Francisco and a Business Degree in Bombay, India. Her collections were showcased at San Francisco Fashion Week 2006 and Lakme India Fashion Week in March 2007. Kaushie’s designs are inspired by the crowded and colorful streets of Mumbai, the sophisticated bustle of New York and the serene beauty of San Francisco. They blend the languid elegance of Hollywood’s Film Noir with the energy and vitality of Bollywood dance numbers. Pink Elf is based in Palo Alto, Calif."

For more information about Pink Elft, log onto:

Vian Hunter Vian Hunter
Vian Hunter Vian Hunter

Here is a quote from the San Francisco Fashion Week website about Vian
Hunter: "A graduate of the Fashion Institute of Design and Merchandising, Lisa Vian Hunter is a 20 plus year veteran and fan of the fashion world. Since 2003, she has been custom designing exquisite clothing for select Bay Area clients, bringing her fashion visions to life by crafting skirts, dresses, coats, blouses, and t-shirts at her clients’ behest in fine textiles. Her first retail fashion line and store made its debut in Palo Alto, Calif. in November, 2006. Vian Hunter, the store, designs and sell fashionably classic accessories, dresses, and separates with a modern fit, in modern fabrics."

For more information about Vian Hunter, log onto:

Emily Jane Clothing Emily Jane Clothing

Here is a quote from the San Francisco Fashion Week website about Emily Jane: "Originally from Texas, Emily Jane Barker found her fascination with fashion as a precocious young girl. She learned how to spin wool on her great aunt’s spinning wheel and make her first pieces on her grandmother’s sewing machine - using her two little sisters as mannequins. After earning a degree at San Francisco’s FIDM, she cut her teeth professionally on the design team at St. John Knits. Emily founded her own line, Emily Jane Clothing, in 2006. She draws her inspiration from many reputable designers, iconic figures, art and the city life of San Francisco. Each piece in her line exudes confidence, sophistication and everyday elegance. A classic collection meets the modern woman to exhibit chic style for any occasion."

For more inofmation about Emily Jane Clothing, log onto

Genevieve Primavera Genevieve Primavera Herself

And here is a quote from the San Francisco Fashion Week website about Genevieve Primavera: "Mary Elizabeth Primavera, originally from San Jose, Calif., first learned to sew and crochet as early as age seven, and was constantly creating new clothes for her dolls. Eventually this hobby grew into creating clothes for herself and her friends, which she didn’t pursue professionally until she was well into her 30s when she first founded Genevieve Primavera, LLC. Because of Mary-Elizabeth's ideals and business ethics, Genevieve Primavera clothing is made with quality fabrics, mostly of natural fibers, and produced in the United States. Mary-Elizabeth's background of the arts, a life with many struggles to overcome, and passion for clothing has been the inspiration for a truly unique collection. Although the collection has an artistic eccentricity to it, it is a very wearable, versatile, well-made collection."

For more information about Genevivieve Primavery, log onto:

Mary also took photos of three beautiful designs from the winners of the Emerging Designer Series. I got in touch with Donna Berry of San Francisco Fashion Week and asked her about the winners and here are her responses (in quotes).

"These are all from our Emerging Stars show, which was a show featuring local SF design students who “auditioned” to be in the show. Each designer was asked to create his/her rendition of the little black dress. We had eighteen students each showing one look -- they came up with some stunners!"

Emerging Design Winning Design by
Ricki Lee

"Rickie Lee's dress, entitled the RocRio design, has used a shantung black fabric with a satin back, combined with a nylon fur, to come up with a hot little black dress. "

Emerging Design Winning Design
Jessica Shade
Emerging Design Winning Design
by Carol Chen


"Jessica Shade - This dress uses disparate elements of life, which are combined to form a strange amalgamation that is, somehow, a more accurate portrayal of San Francisco society. The resulting composition is beautiful, wild, and inspires creativity. It is made of cotton, silk, vintage buttons, tulle, and bookbag straps."

"Carol Chen - A former beauty queen and recent graduate from FIDM, Carol Chen strives to design clothes that make women look and feel beautiful. Her inspiration for her LBD came from its reputation of versatility; consequently, her dress can be either long or short, simple or dramatic. Carol also chose to create a dress that could be worn a variety of ways to ultimately reflect the diversity that defines San Francisco."



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