Here is a quote
from the San
Francisco Fashion Week website about Pink
Elf: "Pink Elf was founded by designer Kaushie
Adiseshan, creating contemporary women’s
apparel and accessories. Pink Elf designs combine
avant-garde artistry, traditional workmanship,
and carefully selected fabrics of the highest
quality from around the world. Kaushie earned
her degree in fashion design from FIDM in San
Francisco and a Business Degree in Bombay, India.
Her collections were showcased at San Francisco
Fashion Week 2006 and Lakme India Fashion Week
in March 2007. Kaushie’s designs are inspired
by the crowded and colorful streets of Mumbai,
the sophisticated bustle of New York and the serene
beauty of San Francisco. They blend the languid
elegance of Hollywood’s Film Noir with the
energy and vitality of Bollywood dance numbers.
Pink Elf is based in Palo Alto, Calif."
For more
information about Pink Elft, log onto: pinkelf.net
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| Vian Hunter |
Vian Hunter |
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| Vian Hunter |
Vian Hunter |
Here is a quote
from the San
Francisco Fashion Week website about Vian
Hunter: "A graduate of the Fashion Institute
of Design and Merchandising, Lisa Vian Hunter
is a 20 plus year veteran and fan of the fashion
world. Since 2003, she has been custom designing
exquisite clothing for select Bay Area clients,
bringing her fashion visions to life by crafting
skirts, dresses, coats, blouses, and t-shirts
at her clients’ behest in fine textiles.
Her first retail fashion line and store made its
debut in Palo Alto, Calif. in November, 2006.
Vian Hunter, the store, designs and sell fashionably
classic accessories, dresses, and separates with
a modern fit, in modern fabrics."
For more
information about Vian Hunter, log onto: vianhunter.com.
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| Emily Jane Clothing |
Emily Jane Clothing |
Here is a quote from the
San
Francisco Fashion Week website about Emily
Jane: "Originally from Texas, Emily Jane
Barker found her fascination with fashion as a
precocious young girl. She learned how to spin
wool on her great aunt’s spinning wheel
and make her first pieces on her grandmother’s
sewing machine - using her two little sisters
as mannequins. After earning a degree at San Francisco’s
FIDM, she cut her teeth professionally on the
design team at St. John Knits. Emily founded her
own line, Emily Jane Clothing, in 2006. She draws
her inspiration from many reputable designers,
iconic figures, art and the city life of San Francisco.
Each piece in her line exudes confidence, sophistication
and everyday elegance. A classic collection meets
the modern woman to exhibit chic style for any
occasion."
For more
inofmation about Emily Jane Clothing, log onto
emilyjaneclothing.com.
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| Genevieve
Primavera |
Genevieve
Primavera Herself |
And here is a quote from the San
Francisco Fashion Week website about Genevieve
Primavera: "Mary Elizabeth Primavera, originally
from San Jose, Calif., first learned to sew
and crochet as early as age seven, and was constantly
creating new clothes for her dolls. Eventually
this hobby grew into creating clothes for herself
and her friends, which she didn’t pursue
professionally until she was well into her 30s
when she first founded Genevieve Primavera,
LLC. Because of Mary-Elizabeth's ideals and
business ethics, Genevieve Primavera clothing
is made with quality fabrics, mostly of natural
fibers, and produced in the United States. Mary-Elizabeth's
background of the arts, a life with many struggles
to overcome, and passion for clothing has been
the inspiration for a truly unique collection.
Although the collection has an artistic eccentricity
to it, it is a very wearable, versatile, well-made
collection."
For
more information about Genevivieve Primavery,
log onto: genevieveprimavera.com
Mary also took
photos of three beautiful designs from the winners
of the Emerging Designer Series. I got in touch
with Donna Berry of San Francisco Fashion Week
and asked her about the winners and here are
her responses (in quotes).
"These are all from our Emerging Stars
show, which was a show featuring local SF design
students who “auditioned” to be
in the show. Each designer was asked to create
his/her rendition of the little black dress.
We had eighteen students each showing one look
-- they came up with some stunners!"

Emerging Design Winning
Design by
Ricki Lee
"Rickie
Lee's dress, entitled the RocRio design, has
used a shantung black fabric with a satin back,
combined with a nylon fur, to come up with a
hot little black dress. "
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Emerging
Design Winning Design
by Jessica Shade |
Emerging
Design Winning Design
by Carol Chen |
"Jessica
Shade - This dress uses disparate elements of
life, which are combined to form a strange amalgamation
that is, somehow, a more accurate portrayal
of San Francisco society. The resulting composition
is beautiful, wild, and inspires creativity.
It is made of cotton, silk, vintage buttons,
tulle, and bookbag straps."
"Carol
Chen - A former beauty queen and recent graduate
from FIDM, Carol Chen strives to design clothes
that make women look and feel beautiful. Her
inspiration for her LBD came from its reputation
of versatility; consequently, her dress can
be either long or short, simple or dramatic.
Carol also chose to create a dress that could
be worn a variety of ways to ultimately reflect
the diversity that defines San Francisco."