Jessie James Rocks The West Village Jesse James Boutique 95 Greenwich Avenue November 6, 2007 Written and Photographed by Jamie Sharpe Opposite Photo: Store Manager Corine

Remember when “choose your own adventure” simply entailed the scribbles and dribbles of a so-so (semi interactive) novel? Well, thanks to the newly opened Jessie James boutique in the West Village and Think PR, those days are gone forever! On November 6th, this swanky store threw a fete and invited fashionistas-about-town to make their own gift bags. This was such an original way to get guests mingling, all the while filling their goodie bags with baubles galore!

This specialized den of style caters to women who want to push the fashion envelope. Well edited merchandise from emerging designers like Jessup, Park, and Chloe & Reese seems to be the mantra of this haute spot. Store manager, Corinne, commented that price points tend to stay around $60 to $350. Translation: you don’t need to be independently wealthy to become a Jessie James regular. However, you do need a serious sense of style and the burning desire to always look fabulous.

As the evening wore on, and more guests indulged in cocktails and gift bags, one thing became clear. Jessie James is poised to become a New York staple for real woman desiring uniquely wearable items. Genius!

For more information about Jesse James, log onto: http://www.jessiejamesonline.com/