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New York Cool - Fashion

Mercedes Benz Fashion Week
The Tents at Bryant Park
February 4, 2007

Written by Anusha Alikhan
Photographed by
Katherin Wermke


Taking ARAKS anywhere

On February 4, 2007 Araks Yeramyan, “ARAKS”, taught the world how to wear gray. And if you didn’t think it could be sexy, Araks begs to differ. In stormy straight slacks and bold bright colors models walked the runway, their blustery hair adding a sultry edge to soft velvet jackets and pencil cut skirts.

Araks entered the industry in 2000, designing women’s intimates. She eventually expanded to include women’s ready-to-wear clothes that are characterized not only by their comfort but their femininity. Her fans include Sara Jessica Parker, Sofia Coppola, Michelle Williams, and Kirsten Dunst to name a few.

Her Spring 2007 collection, which was shown in Manhattan’s Altman Building, paired rich woollen grays with purple, fushia, and silver blouses. Relaxed cuts, and light airy fabrics proved both Araks penchant for comfort and talent for trend. Also evident was the versatility of the line. You could just picture a warm evening by the fire in an oversized knit sweater or an elegant dinner in an aqua blouse, and perfectly fitted two-toned knee-length silk skirt.

Araks makes you want to go places, do things, because, after all, you can take her just about anywhere.

Araks Yeramyan

To find out more about Araks designs, log on to www.araks.com.

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