Mercedes Benz Fashion Week
The Tents at Bryant Park
February 6, 2007
Written by Wendy R.
Williams Photographed by Evens Lamour
Heatherette Show was an absolute riot. The show
was repped by Kelly Cutrone’s hip PR firm,
the People’s Revolution, and they totally
exceeded my expectations.
First they printed up and mailed
out at least three hundred more invitations than
there was capacity for in the tent. (The invitations
were beautifully designed from photographs
taken by New York Cool favorite, Bradford Noble
Now, to give you an idea of just
how truly revolutionary the over-inviting was: Other
PR companies (such as LaForce Stevens, Brower Lewis
PR, Harrison and Shriftman, etc.), do things the
old fashioned way; they count the seats in the tent
and add a dollop of standees to fill the no-show
seats. So if one of these old fashioned PR companies
invite someone to one of their shows and the person
accepts, that person is guaranteed at least standing
room in the tent. And conversely, if they don’t
have room for someone, they simply send an email
saying, “Sorry, but we are unable to accommodate
you this year.”
But not Ms.Cutrone and her totally
cool revolutionaries. This gang knows how to put
on a show.
So there I was at the head of a group of what appeared
to be three hundred hopefuls, all queued up with
our RSVP’d invitations in hand. And we stood
and stood (from 8PM – 9:45PM to be exact)
as the tuxedoed guards (are they moonlighting Sing
Sing guards or extras from The Sopranos?)
pushed us closer and closer together (oh the smell
and feel of all those bodies crammed about five-to-a-phone-booth
deep) while they yelled things like, “Move
back, Stay within the ropes or I’ll throw
you out of the tent.” And when one poor soul
timidly offered, “This really is intolerable,”
the guard got spit-close into his face and screamed,
“You don’t like it, GO HOME, GO HOME.”
Oh, be still my pounding heart! Normally you have
to attend the final bra sale at Loehmann’s
or join a Long Island City S & M club to have
such an experience. (You actually might have to
pay extra at the Long Island City S & M club
to get what we got for free.)
And here is the truly astonishing
part: None of us got in. Of all the three hundred
or so invitees who stood in the corral with invitations
in hand, not one of us got into the show. You see,
unbeknownst to us, there was another class of invitation
– those with an enclosed green card. And if
you did not have a green card, you simply did not
get in. It was brilliant! There we were: A Greek
chorus of Heatherette fans straining against the
ropes, and no one had to call Central Casting or
for that matter pay us.
It was the thrill of a lifetime!
And I am proud to say that my name is Wendy R.Williams
and I was dissed by the People’s Revolution
at the Heatherette Show. Now you may be asking,
will New York Cool ever accept such an invitation
again and the answer is, “Of course we will,
we are fashion sluts.” I sincerely hope Ms.
Cutrone doesn't take this article the wrong way.
I am truly in awe of her; she is a masterful Dom!
But if we are ever invited again, I will pass this
honor on to one of our interns. We keep them pretty
busy and they normally don’t have time to
do fun New York things like queuing up to get into
Crobar on Friday night or standing in line for a
sneak preview of the latest Lindsay Lohan movie.
So here are Evens Lamour’s
photos of the Heatherette show (they let him in
and I don't think they even spanked him)! Enjoy!
For more information
about Heatherette, log onto www.heatherette.com..And
for more information on Kelly Cutrone and her
People's Revolution, log onto...... But wait:
Why would you want to do that when you can watch
from the comfort of your own home?