Mara Hoffman Mercedes Benz Fashion Week The Altman Building February 2, 2007 mercedesbenzfashionweek.com Written by Anusha Alikhan Photographed by Al McCotter

Mara Hoffman’s Wonderland

Welcome to Mara Hoffman’s Wonderland where skirts can be long or little, necklines may soar or plunge, and women can have whatever it is they want. The designer previewed her Fall 2007 line during New York Fashion Week on February 2nd, fittingly, to a soundtrack of classic rock.

Hoffman, who entered the industry in 1998 following her graduation from Parson’s School of Design, was promoted by Patricia Field who used the designer’s clothes to outfit our favourite girls from Sex in the City. She is known particularly for her specialty dyed batik jersey-knit clothing.

Today’s women are wonderfully eclectic, and Hoffman recognizes that their wardrobes must be similarly diverse. Her Fall collection includes slick suits, airy floor-length dresses, and if you’re feeling a bit naughty, try on some black thigh-highs and a very short skirt. The use of bold printed silk fabrics allow for a gripping entrance, and wool hooded coats an equally dramatic exit.

Hoffman’s main focus is on a woman’s core, her confidence. The designer hence sculpts her line to be both an extension of this confidence and a reflection of the wearer’s unique self. Because in Hoffman’s Wonderland being beautiful is a given.
To find out more about Mara Hoffman designs, log on to www.marahoffman.com.

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