Mercedes Benz Fashion Week
The Altman Building
February 2, 2007
Written by Anusha
Photographed by Al McCotter
Welcome to Mara Hoffman’s
Wonderland where skirts can be long or little, necklines
may soar or plunge, and women can have whatever
it is they want. The designer previewed her Fall
2007 line during New York Fashion Week on February
2nd, fittingly, to a soundtrack of classic rock.
Hoffman, who entered the industry
in 1998 following her graduation from Parson’s
School of Design, was promoted by Patricia Field
who used the designer’s clothes to outfit
our favourite girls from Sex in the City.
She is known particularly for her specialty dyed
batik jersey-knit clothing.
Today’s women are wonderfully
eclectic, and Hoffman recognizes that their wardrobes
must be similarly diverse. Her Fall collection includes
slick suits, airy floor-length dresses, and if you’re
feeling a bit naughty, try on some black thigh-highs
and a very short skirt. The use of bold printed
silk fabrics allow for a gripping entrance, and
wool hooded coats an equally dramatic exit.
Hoffman’s main focus
is on a woman’s core, her confidence. The
designer hence sculpts her line to be both an extension
of this confidence and a reflection of the wearer’s
unique self. Because in Hoffman’s Wonderland
being beautiful is a given.
To find out more about Mara Hoffman designs, log
on to www.marahoffman.com.