Awards for the Trailer Industry
Do you love trailers?
Do you shush people who talk during the movie trailers?
Do you shush them during the Coke commercial too?
Well, you have your
own award show, the Golden Trailer Awards, and you
have your own campy and fun logo of (you guessed
it) a trailer. This awards show honors the independent
companies like The Ant Farm and Mojo LLC that make
trailers, taking the some of the best bits (sometimes
all the best bits) from an upcoming movie and turning
them into a trailer teaser that will make the movie-watching-public
public turn to the person sitting next to them and
say, "I'd see that one."
This year the show
was hosted by the incomparable Susie Essman of HBO's
Curb Your Enthusiasm. Susie is the character
who keeps saying, "Larry, you sorry piece of
shit." And she was assisted in her hosting
duties by a funny group of fellow comedians: Todd
Lynn; Jim Norton; Christian Finnegan; Nick Kroll;
Whitney Cummings; and Dean Edwards.
Here are the winners
(from the press release): "Top winners of the
night included: Best of Show: 300 (Warner
Brothers, Mojo LLC), which also won the award for
Best Action trailer. The Best Summer Blockbuster
award went to Harry Potter and the Order of
the Phoenix (Warner Brothers, Mojo LLC); Best
Comedy went to Borat (Twentieth Century
Fox, Trailer Park); and Best Voice-Over to Grindhouse
(The Weinstein Company, The Ant Farm). The ignominious
Golden Fleece Award, for a trailer that over-promises
on a bad movie, went to the Diane Arbus biopic,
Fur (Picturehouse, KO Creative). The Trashiest
Trailer Award went to Black Sheep (IFC
First Take / The Weinstein Company, The Ant Farm)
about genetically mutant sheep gone bad. In the
popular Summer Blockbuster category, Harry Potter
and the Order of the Phoenix bested rival nominees
Fantastic Four: Rise of the Silver Surfer;
Live Free or Die Hard; Spider-Man 3;
and Transformers. The Awards mark the official
kick-off of the summer blockbuster season, and industry
insiders monitor response to trailers as an indicator
of how a movie will fare."
It was a fun night;
Susie Essman is an utterly hysterical host even
when she isn't blasting Larry David. The evening
was being filmed and several times a loud voice
from offstage told Susie that she needed to "do
that again." And each time she did her bit
again (after some expletives) and she performed
naturally as if she had just thought of what she
was going to say and was not reading from a teleprompter
and being told to "do it again." That
gal is a pro.
The only downside
to my evening was when Fur
won the Golden Fleece Award.
I actually liked that movie. Oh well.
But overall, The
Golden Trailer Awards was campy fun night, like
a.....well... just like a trailer. And the presenters
were all good looking; check them out below.
Whitney Cummings and Saturday
Night Live's Dean Edwards
L-R: Todd Lynn, Jim Norton,
Christian Finnegan, Susie Essman, Nick Kroll,
Whitney Cummings and Dean Edwards
Christian Finnegan and
Kambri Crews of Ballyhoo
Lauren Barmello and
Tova Accepted the Award for Best Music for
Leonard Cohen: I'm Your Man
And the Award for Best Romance for
The Lake House