Out at Puma Party
33 Union Square West @ 16th St
October 16, 2007
Photographed by Jamie Sharpe
PUMA threw a fabulous bash on
October 16th celebrating the opening of a new store
in Union Square. Mally Beauty collaborated with
PUMA by promoting the accentuation of sexy smackers.
The Mally gals were a lot of fun; they worked the
crowd and explained that their line was founded
by celebrity stylist, Mally Roncal.
A line formed around the block
that was nearly 300 people deep. As guests entered,
they were dazzled by the inventive displays that
showcased colorblocked sneakers suspended in midair.
There was an old school photo booth along with a
massive chalkboard wall. The store was a fantasy
fraught with the sportiest high style and red mannequins
decked out in casually chic threads.
The crowd mingled as everyone
was wrapped up in the nearly majestic gaming ensembles.
This fete proved that life is not a spectator sport,
and the new PUMA store will undoubtedly become a
New York fixture for the fashionably sporty.