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Going Out at Puma Party
Puma Store
33 Union Square West @ 16th St
October 16, 2007

Written and Photographed by Jamie Sharpe



PUMA threw a fabulous bash on October 16th celebrating the opening of a new store in Union Square. Mally Beauty collaborated with PUMA by promoting the accentuation of sexy smackers. The Mally gals were a lot of fun; they worked the crowd and explained that their line was founded by celebrity stylist, Mally Roncal.

A line formed around the block that was nearly 300 people deep. As guests entered, they were dazzled by the inventive displays that showcased colorblocked sneakers suspended in midair. There was an old school photo booth along with a massive chalkboard wall. The store was a fantasy fraught with the sportiest high style and red mannequins decked out in casually chic threads.

The crowd mingled as everyone was wrapped up in the nearly majestic gaming ensembles. This fete proved that life is not a spectator sport, and the new PUMA store will undoubtedly become a New York fixture for the fashionably sporty.


Mally Cosmetics
(See YouTube Commercial)





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