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What’s Shiny, Sexy, and Fabulous?
Blue Plate Couture by Seema
Launch Party
August 22, 2007

Written by Jamie Sharpe
Photographed by Rod Nunez

Opposite Photo: Seema Anand
and Jamie Sharpe

Seema Anand

Drenched in pink, sparkle, glitter, and everything fabulous, the debut of Blue Plate Couture by Seema and Blue Plate Accessories had a successful launch party on August 22nd. The Think Pink event was held in the Blue Plate Showroom on Seventh Avenue and attracted a fashion-forward crowd. The haute monde was buzzing about the attention to detail, vibrant colors, and mega-watt shine in the seemingly endless supply of gorgeous frocks.

Designer Seema Anand commented, “I see a real need in the marketplace for high end pieces at reasonable prices. Everything in the Couture line is done by hand, and I strive to offer gorgeous eveningwear to young, fashionable women. My new line proves that you don’t have to break the bank to look fabulous.” Indeed, the interplay of patterns and bright hues certainly caught the eye of everyone in attendance of the launch party.

Seema Anand

Blue Plate was founded by Anand in 1994, and the newest line, Blue Plate Couture by Seema, targets a more affluent customer with price points between $200 - $400. The jewel tone colors and infinite seduction of wonderluxe pieces feature mini dresses. The frequent use of sequins and charmeuse silk evokes a disco meets glitterati sensibility.

Jamie Sharpe Shops

“My love of different cultures inspired these designs.” Anand commented that she reflected upon her travels as she created this line that mixes Eastern and Western textures, styles, and embroidery. Anand further said, “When I started Blue Plate, the focus was on couture. We branched out into other areas, and now is the time to bring things full circle and reintroduce the more specialized pieces.”

Anand says, “I am extremely excited to be launching my own signature line, Blue Plate Couture, as well as Blue Plate Accessories. We have been very fortunate to enjoy such success with Blue Plate, and look forward to expanding and taking the brand to the next level.” As Anand looks to the future, she says that she plans to show in Fashion Week in India. The fashion world waits with anticipation to watch the career of this young designer expand to the throngs of couture loving fashionistas.

Katrina Rosado, Designer Seema Anand, Lorraine Lara and Lauren Rich (Rich PR)


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