Storybook Fantasy at the
Alice + Olivia Store
80 W. 40th Street
September 11, 2007
Photographed by Mary Blanco
Mercedes Benz Fashion Week Spring 2008 in New York
brought several challenges. Designers and show producers
were scrambling up until the last second because
of the Jewish holiday. The weather certainly threw
up road blocks with relentless humidity and dramatic
downpours. And then there was the taxi strike which
made commuting around town especially difficult.
All off these issues combined with the typical Fashion
Week craziness made this season’s logistics
problematic. However, the fashion did not fall victim
to any of these nuances.
Appreciative guests escaped the
numerous problems and “Tents insanity”
to attend the Alice + Olivia fashion presentation.
Held in store, viewing this collection felt like
a special treat. Designer Stacey Bendet transformed
her classically clean store into a modern day fairy
tale. Using Alice in Wonderland as inspiration,
the space was tricked out with imaginative details
and bold colors. Cupcakes that said ‘EAT ME’,
tea and lemonade abounded among models in tailored
pants, flouncy dresses, and structured jackets.
The clothing looked fantastic against a glittering
background of storybook fashion fun.
This presentation went all out
and reminded aspiring fashionistas that upscale
luxury should not be devoid of whimsy. Alice + Olivia
successfully fused design with décor to give
the fashion world a glimpse of realized fantasy-filled
dreams. This just proves that designer Stacey Bendet
is poised to reach iconic status much like her muse,
Alice in Wonderland.
According to the Wall
Street Journal, Alice + Olivia is designing
a cheap/ chic version of her shoes for Payless.