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New York Cool - Fashion

Soho Grand
September 4, 2007

Written by Jamie Sharpe
Photographed by Al McCotter


On Tuesday night, FORM kicked off New York Fashion Week at the Soho Grand, a hip downtown hotel that functioned as a fashion lounge. Guests mingled in The Yard and The Gallery and were treated to twenty-eight looks set against a photo exhibition by Eric Madigan Heck and a video installation courtesy of Richard Reens.

Fashion guru Jerry Tam impressed the haute monde yet again with an ambitious collection for Spring 2008. FORM’s iconic structure was repeated in the circular shapes of the dresses which closely mimicked the beautiful contours of a woman’s body. The lines were a bit softer this season, and all of the fabric draped in endlessly perfect silhouettes.

The soft color palette was particularly flattering, as pops of chartreuse green are introduced throughout the collection. Shiny, sculpturesque shoes served as statement pieces that punched up the clothing while adding an irresistible touch of glam. A new interpretation was given to the classic black cocktail dress, and the pieces were utterly stunning. The silk, satin geometry worked in unison with chiffon layering, empire waists, and cleverly placed straps to create linear frames.

FORM definitely made a strong impression on the fashion-forward crowd that lingered over the collection for hours. The atmosphere, art, clothing, and music all worked in harmony to create an elegant evening of iconic style.


Photo Exhibit by Eric Madigan Heck

Form Designer Jerry Tam and Friends/Admirers




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