LaCoste Spring 2008 Mercedes Benz Fashion Week The Tents at Bryant Park September 8, 2007 Written by Kim Weling Photographed by Katherin Wermke

Creative director Christophe Lemaire pays tribute to the brand, celebrating its 75th anniversary with the spring/summer 2008 collection. The runway backdrop was staged as a game of “pelote Basque,” a game played in Basque country in southwestern France, home of Lacoste. The show started off with a collection that features a larger off-white crocodile logo. A key look for men includes a white linen blazers and matching trousers with a pimento red Basque belt. White halter dresses with pimento red or black piping worn with platform espadrilles and a mini tennis dress with wide pleats are key looks for women.

The dominating white-colored collection then switched to a nautical theme with a lot of striped polos and dresses and swimsuits in large polka dots and wide stripes. Marine signal flag graphics can be seen on polos and rugbys.

The show concluded with polos, polo dresses and swimwear in a bright and colorful palette of yellow, orange green, blue and pink. This season’s collection has a look for every Lacoste lover, in white, faded pastels or brights. Lacoste continues to modernize polo shirts and dresses while delivering the brand’s classic, sporty style.