Sunday night, after the glamorous day at the Tents, the beautiful people were a-buzz at Fifth Avenue’s Henri Bendel when the Style 360 Launch Party kicked off their alternative to Bryant Park by celebrating the debut of eight exclusive designers.

Nikon teamed up with photographer Mark Seliger and Alexis Phifer, head designer of Ghita, to create unique photo fashion looks for the in store party. Mecury Mariner created a spectacular display fraught with brown and white Henri Bendel gift boxes and fodder. Many guests took refuge among the glitz and glamour in Alison Nelson’s Chocolate Bar.

The evening was a triumph of high fashion, the haute monde, and chocolate dreams. The Style 360 Launch Party was more than an alternative to New York Fashion Week, as it was one of the most elite parties in town, complete with a red carpet and an uber exclusive guest list. As far as we could tell, the gift bag alone was worth the journey, and the fabulous cocktails topped off an evening of sheer elegance.

Alison Nelson's Chocolate Bar at Henri Bendel