New Yorkers have made Buenos Aires a major
travel destination and on March 18, Argentina
came to the West Village to return the favor.
The cumbia-clash deejays of Buenos Aires’
weekly party, Zizek, graced Manhattan’s
own SOB’s. Zizek brought its “urban
beats club” to the village on the way
home from Austin’s SXSW. Deejays, live
percussion, vocals and the signature synth sounds
of cumbia filled SOB’s and got a party
savvy crowd dancing in uncharted sonic territory.
Zizek is a weekly event in Buenos Aires’
Palermo Hollywood, where travelers and locals
alike show off their urban hip and deejays mash
up everything from baile funk to reggaeton,
hip hop, and 80’s classics smothered in
cumbia sauce. A joint Argentine and American
venture, the party has universal hipster appeal,
but sticks to a unique soundscape. With a broad
musical palate to choose from, resident deejays
Remelon, Oro11, and Villa Diamante combine Argentine
street culture and mainstream club jams.
For the US tour, Tremor and Alex
Krieger came along to play live to rhythm-infused
backing tracks. Vocalist Mariana performed for
the crowd with all the charm of a beautiful
Argentina. Remelon mashed up familiar hits with
unfamiliar beats.
In Buenos Aires, the recipe is a nice break
from the musical monotony that rules the city
clubs. Much of what gets played is American
or European in origin and deejays largely ignore
homegrown musical treats like cuarteto, pachanga,
or even rock nacional. Argentine cumbia is not
generally played for a club crowd in the capital,
but it’s heard wafting out of parked cars
throughout the capital. In NYC, the music was
a completely new development even for those
in the know.
Thanks to Zizek, NYC gets its local entertainment
delivered – from a great underground club
across the equator.