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Sanrio Luxe Launch Party
West 42nd Street
Between 7 th & 8th
November 11, 2008


Written and Photographed
by Kim Weling

Opposite Photo:
Lady Bunny and Hello Kitty

Sanrio unveiled the first-ever Sanrio Luxe retail space in the heart of Times Square, right on West 42nd Street, between 7th and 8th Avenues on November 11, 2008. The Sanrio Luxe space carries upscale bling jewelry, leather bags and gloves, cashmere scarves, luggage, shoes and clothing in the $200+ price range. Sanrio is no longer just for kids looking for stickers, stationary and plush dolls. Sanrio Luxe now offers a couture Hello Kitty presence, providing women with a lavish kitty look.

Tinsley Mortimer & Hello Kitty

Hello Kitty & Richie Rich (R)


Most of the guests at the party grew up with Hello Kitty and were happy to see Hello Kitty evolve into a brand they can still relate to. Celebrity guests included Lisa Loeb, Richie Rich, Tinsley Mortimer and Lady Bunny, who was the event DJ. Of course Hello Kitty herself was there, decked out in a pretty kimono, mingling with all the guests.

The Scene


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