Making its Mark on Madison
Sarar Flagship Boutique Opening
375 Madison Avenue, NYC
January 17, 2008
Photographed by Fred Scott
On January 17, 2008,
amdist banded ties and cascading rows of posh primed
suits a crowd of equally chic revelers gathered
at 375 Madison Avenue in mid-town to mark the New
York opening of the Sarar flagship boutique. Sarar,
a fashion conglomerate, which sewed its first seeds
in the small Turkish town of Eskisehir over sixty
years ago, is considered a leader in the European
market. It now takes its place among the company
of New York’s fashion elite that line the
pavement of Madison.
An upscale crowd from far and
wide, made up of industry reps, European fashion
aficionados, and old money, including the owner
of Sarar Group, Cemalettin Sarar, made merry with
brimming glasses of complimentary champagne and
a host of tasty tapenades. Also present for a cameo
was Sopranos celebrity, Jeffrey M. Marchetti, who
gave the well-tailored Sarar suits a precocious
nod of approval.
Between blissful bites of baklava,
guests admired the meticulous range of polished
suits, attractive warm jackets, and sleek shiny
Oxfords. A few patrons even took a break from the
crowd to sample the wares, trying-on freshly tagged
blazers and crisp collared shirts for a quick preview.
According to Sarar reps the brand,
which also has stores in New Jersey, Dallas, Chicago,
and Las Vegas, hopes to make a big impact on the
New York market. The line’s focus on craftsmanship
and quality, not to mention its prime location has
undoubtedly given it a good head-start.
Please visit: sarar.com
for more information.
See the You
Tube coverage of the opening.