Fall 2008 Mercedes Benz
The Tents at Bryant Park
February 5, 2008
Wendy R. Williams
Photographed by Katherin Wermke
its foray into the deconstructed future with their
Fall 2008 line. The
Diesel Website has a section titled Join
The Cult. And it is a cult inhabited by the
coolest kids in town, the ones who "wear their
sunglasses at night" and tramp the streets
in militaristic-chic duds.
When Diesel opened on Union
Square in 2003 and the paper was torn away from
Sprouse designed windows, all the passers-by
knew something truly unique and wonderful had flown
in from the Land of Oz. It was the birth of ugly-chic,
simple seemingly-nothing clothes that look stunning
on because of their cut and fit.
It is fuel and it is Diesel.