Diesel Fall 2008 Mercedes Benz Fashion Week The Tents at Bryant Park February 5, 2008 Written by Wendy R. Williams Photographed by Katherin Wermke

Diesel continued its foray into the deconstructed future with their Fall 2008 line. The Diesel Website has a section titled Join The Cult. And it is a cult inhabited by the coolest kids in town, the ones who "wear their sunglasses at night" and tramp the streets in militaristic-chic duds.

When Diesel opened on Union Square in 2003 and the paper was torn away from the Stephen Sprouse designed windows, all the passers-by knew something truly unique and wonderful had flown in from the Land of Oz. It was the birth of ugly-chic, simple seemingly-nothing clothes that look stunning on because of their cut and fit.

It is fuel and it is Diesel.