G-STAR
RAW
Fall 2008 Fashion Week
Gotham Hall
1356 Broadway
February 4, 2008
Written by
Wendy R. Williams
Photographed by Katherin Wermke
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G-Star is
Cool and We (and you) Are Not
Amsterdam based G-STAR
RAW held its Fall 2008 Fashion show at Manhattan’s
aptly named Gotham
Hall, a huge gothic-enough-to–have-been-in-Ghost-Busters
edifice at 1356 Broadway. And this movie-set-ready
building was the perfect set for what turned out
to be an impromptu (and totally unexpected) game
of "Dungeons and Dragons" between the
witches of G-STAR and New York Cool.
Katherin Wermke, a Barcelona based
New York Cool photographer, has always been bullish
about G-STAR (“They’re huge in Europe”).
Katherin covered the G-STAR
RAW Spring 2008 Fashion Show last September.
So when February Fashion Week rolled around, we
quickly got in touch with super-connected-and-all-around-rocking-downtown-PR-guy
Abe Gurko of Abe New York. Abe put us in touch with
G-STAR’s rep, Allison Chayo of HL Group, LLC
who after numerous back-in-forth emails confirmed
that I was on the list to attend the show and Katherin
was on the list for the risers and also on the back-stage
list (“we are scheduling blocks for people
to come backstage, I have you schedule[d] for 5PM-5:15PM”
Allison Chayo)
So the night of the show, I arrived
an hour early and was told that I had been given
a standing-room pass and that standing room was
outside the building in the thinking-about-raining
mist. So I got in line (the head of the line actually)
and was standing outside with my hair slowly frizzing
when I picked up a message on my cell phone from
a crying Katherin. It seem that Katherin had arrived
for her appointment at 5:00PM and had been checked
off the list by the outside-the-building security
and told to wait in a holding area where she waited
for over an hour. An hour and half later, Allison
Chayo walked out to where Katherin was waiting and
told Katherin that she had to leave because she
was not on the list. When Katherin protested that
we had an email confirming backstage access (see
quote from email above) and the outside guard had
checked her name off the list, Allison told her
that she could either leave or she would have her
thrown out of the building by the security guard.
Now if a security guard wanted to flex his muscles
and throw someone from the building, Katherin would
be an excellent choice. Katherin is incredibly polite
and weighs only 125 pounds so she would not even
make a big splat on the sidewalk. But regardless
of how much fun this might be for the security guard
(and Allison), being physically thrown out of a
fashion show is not something I would ever want
to happen to one of our photographers.
So……. I frantically
tried to “redial” Katherin but the call
would not go through because she has a Barcelona
number. I also could not reach the international
operator with all the rush-hour noise outside on
Broadway, so I wrote a quick note to Katherin (who
had called me from inside on the photographer’s
riser; her name had miraculously appeared on the
riser list) saying something comforting along the
lines of, “I am so sorry that happened. Why
don't you just tell them that you have been thrown
out of much nicer places than this and walk out
the door?” I then asked one of the ubiquitous
guards if he could either take the note to Katherin
or show me someone who could. The guard said he
could not leave his post, but pointed to an official
looking man who was standing outside. So I walked
up to the officiary and said, “Excuse me sir,
is there anyway someone could get a message to one
of the photographers in the risers. She is in town
from Barcelona and her cell phone does not work.”
The official-looking-man screamed at me, “Of
course not. Can’t you see I am trying to seat
the guests?” Now, I did read the Story
of O in my youth, but even in my foolish teens
I realized that the Story of O depicted
a lifestyle that was not sustainable for everyday
living. So after my public dressing down, I did
what any non S & M lover would do in this type
of situation, I left. I crossed the street and walked
into a Jean Pierre salon to have the mist and spit
washed out of my hair ($28 plus tax and tip).
After the show I caught up with
Katherin who told me that it was actually a good
show (see what an easy toss she would have been).
Here are Katherin’s photos so you can judge
for yourself (Katherin is an incredible photographer).
I have nothing to say about the show because as
I just told you, I found something better to do
with my time.
P. S. G-Star
Raw has recently opened a store in New York
City's Union Square. But if you get up the courage
to brave their lair, be humble, very humble….
they get off on it.




G-star Designer Pierre
Morisset and Dennis Hopper
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