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Ruben Singer
Fall 2008 Mercedes Benz
Fashion Week
The Tents at Bryant Park
February 1, 2008

Written by Jamie Sharpe
Photographed by Eli Ceballos



Inspired by Fritz Lang’s 1927 silent film, Metropolis, Rubin Singer presented his Fall 2008 collection with a dark, sophisticated sensibility. There was a pronounced city vibe reflected in all of the looks that was further perpetuated by exacting haircuts and bold lipstick. Stylistically, the model’s dark bobs placed the emphasis on the clothing and Singer’s vision of a city run by robots. Ultimately, the final look, entitled the Heart Machine, reflected a young woman who, despite being captured by robots, fueled the cityscape via compassion and love.

Singer explained that his collection was designed for, “strong and powerful women.” Indeed, his provocative looks were edgy, but they still maintained a graceful sense of romance and mystery. He further explained, “I have been so inspired by Lang’s film, and I wanted to portray my interpretation of the modern day heart machine on the runway. This line taps into the essence of my customer. She is confident and empowered, and my clothing is for her heart machine.”

New York Cool's Jamie Sharpe and Ruben Singer



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