Fresh from the garden of luxurious comfort, the recent Supima store opening at 72 Greene Street set new standards in casual style. This clothes encounter brought a chic sensibility along with some pretty swanky party-goers to downtown Manhattan. Decked out in whisper thin white, the pop-up store had a bit of a Miami feel that was further reflected in the décor as well as the clothing (the guests had been instructed to Dress White). Designers Sharon Segal, Gilded Age, Wamsutta, Three Dots, Oligo Tissew, and AG Adriano Goldschmied amped up the volume of the most basic threads with organic tee shirts, shadow stripes, and super cozy lounge wear.

Some of the most buzzed about brands participated in this event that utilized the world’s most dependable cotton. Grown only in the United States, supima cotton is 45% stronger than conventional cotton. This feather weight fabric absorbs color at an extremely high rate and is often referenced as the “cashmere of cotton”. During the ginning process, the pima plant is literally plucked from the fiber, and it is this delicate extraction that preserves the integrity of the fabric.

The designs were modern, minimal, and oh-so-soft. And this emphasis on life’s little luxuries seemed to resonate with attendees who reveled in the kissed with cotton theme of the evening. Cocktails flowed as the Supima pop-up store reminded us that with a little effort, even the most casual moments are opportunities for making a fashion statement.

For further information, visit: http://www.supimastore.com/supimastore.html

City "Cotten Field"