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New York Cool - Fashion

Joanna Mastroianni
Mercedes Benz Spring 2009
Fashion Week
The Tents at Bryant Park
September 9, 2008

Written by Noelle Ashley
Photographed by Cindy Ord

Graceful dresses emphasized and exposed the female back. High necklines mixed with flowing, floor-length dresses and plunging necklines. Such was the scene at designer Joanna Mastroianni's show.

The elegance of the eveningwear was both striking and well-received in the Tents at Bryant Park for Mercedes-Benz Fashion Week Spring 2009.

Model/actress/author Carol Alt and Page Six reporter Cindy Adams sat in the first row to see the latest from the clothing line with pieces worn by Sharon Stone, Melanie Griffith, Susan Lucci and Michelle Pfeiffer, who wore a sheer black dress in Tequila Sunrise from Mastroianni's first collection.

Mastroianni used romantic materials: chiffon, silks, and embroidered lace. Her color palette included bright shades such as orange and yellow.

Her target clientele consists of young females who adored the flirty cocktail dresses and classic style of the spring collection.


Designer Joanna Mastroianni Backstage



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