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Diane Von Furstenberg for American Express
Mercedes Benz Fashion Week
Fall 2009
The Tents at Bryant Park
February 18, 2009

Written by Wendy R. Williams
Photographed by Katherin Wermke

Diane Von Furstenberg has long been a spokesperson for American Express and for February 2009 Fashion Week, Ms. Von Furstenberg and American Express treated select card members to a private fashion show in the Tents at Bryant Park. The show was hosted by André Leon Talley, editor-at-large for Vogue magazine.

The show's focus was mostly on Furstenberg's Spring/Summer 2009 line (the clothes the card holders would be wearing for both winter in the Caribbean and summer). Ms. Von Furstenberg also showed a smattering of her Fall 2009 line (click here for the Diane Von Furstenberg Fall 2009 Show).

The Spring/Summer 2009 line was the perfect impetus for socialites to release their inner rich- hippie-in-Ibiza vibe. White, frilly, flowery and fun, the clothes floated down the runway and into the suitcases of fashion forward travelers.

Here is a quote from the press release about the show: “As a designer, it is very gratifying to share my design inspirations and engage directly with customers,” said Diane von Furstenberg. “Through my partnership with American Express, I can provide Cardmembers with a look behind the curtain -- how a collection is made, how the runway impacts next season’s inventory, how pieces may be paired – both bringing them closer to my creative process and encouraging them to re-imagine their wardrobe.” American Express will donate proceeds from the sale of event invitations as part of its $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program (of the CFDA) to help emerging American designers succeed in the business of fashion by providing ongoing support."

Designer Diane Von Furstenberg








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