in Hard Times
Everybody knows that it takes
talent and innovation to be a fashion designer,
but in an economy where everybody seems to be cutting
back, it also takes a keen business sense, strategic
planning and lots of moxie. With their new clothing
line S.Love, Sally LaPointe and Sarah Adelson have
all those elements and then some. Not daunted by
economic retraction, these two firebrands have created
a specialty collection that reflects their individual
styles and something for that woman who wants to
take on a new personality after her 9-to-5.
After their showing at the Tenjune Fashionista
Summer Kick-Off Party, Sally LaPointe and Sarah
Adelson took out some time to talk me about S.Love,
their life and what inspires them.
William S. Gooch: Tell me a little bit about your
I am from a suburb outside of Boston and I went
to the Rhode Island School of Design, which is where
I met my business partner, Sarah Adelson. We both
majored in apparel and after graduation moved to
NYC. We both got jobs in the industry and we knew
early on that we wanted to start something new.
I had an idea of how I wanted to market and design.
Sarah thought my concept was a great idea, so we
strategized and formed S.Love Fashions in March
William S. Gooch: What work did you do in the industry
before branching off on your own?
I was designing men’s accessories.
Sarah Adelson: I
was doing children’s clothing designs. I always
had a good head for business and I wasn’t
happy just designing. So, when I heard about Sally’s
ideas, I figured this was a good chance to use my
S.Love was something I wanted to do for a long time.
Because we both bring something different to the
business, we compliment each other. We design a
type of specialty women’s wear that you don’t
William S. Gooch: How did you go about starting
Sarah Adelson: We
started in March ’08 and very quickly got
our LLC, and we immediately started working with
a sample maker, purchasing fabrics and designing
the line. And it kind of grew from there.
William S. Gooch: Now, you call your look elegant
downtown soul. Could you define that a little more?
Sally LaPointe: We
feel that although our designs are very downtown
and edgy, because of the styling they also have
a sophisticated, upscale appeal. And all our dresses
are made locally.
William S. Gooch: Your current look is a kind of
retro-night life, goth look. Could you talk about
I am thrilled that so many people who have seen
our collection understand our vision. Our current
collection is the perfect marriage between goth,
punk, and a wild night-out-on-the-town look.
William S. Gooch: What inspired this collection?
This collection was inspired by how I dress everyday,
just more over the top. I made all the shoes and
accessories. The shoes have a lot of leather wrapping
and fur trim. So this collection is an extension
of my own personal style.
William S. Gooch: Are you implying that the long
black fingernail extensions reflect your personal?
Well, for our recent fashion show some things were
exaggerated for effect. I do paint my nails black,
but I don’t wear the long plastic nail extensions.
(Laughing) I do wear black gloves in the winter,
but the gloves in the show were black surgical gloves.
I don’t go that far. (Laughing)
Sarah Adelson: Sally
and I like to have fun and we want people to have
fun with our clothes. We believe fashion should
be enjoyable. Our designs reflect that wild, crazy,
exuberant side of city life.
William S. Gooch: How many individual looks are
in your collection?
Before I became a fashion designer, I was a painter.
So our current collection combines those two worlds.
All of our pieces are hand-painted. We have five
dresses and four scarves in this collection.
William S. Gooch: In this economic downturn affordability
is key. What is the price range of this collection?
Sarah Adelson: We
didn’t want our clothes to be too pricey,
however all of our designs are hand painted. The
dresses range from $575 to $780 and the scarves
are $150. Consumers should remember that these items
are special occasion pieces.
William S. Gooch: What type of woman buys your
Sally LaPointe: The
woman is strong, spontaneous woman who doesn’t
take herself too seriously. She lives on the edge
but she also has sophisticated taste. She wants
to make a statement. But, we have also had preppy,
conservatively dressed women who customize our dresses
and accessories to their look and lifestyle.
William S. Gooch: Where can shoppers find your
Sarah Adelson: Shoppers
can find and purchase our clothes on our website,
Very soon we will be in boutiques and those locations
will be updated on our website.
William S. Gooch: What’s
next for S. Love Fashions?
Sarah Adelson: We
will be designing our fall collection this summer
and looking to showcase that collection sometime