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New York Cool - Fashion

Loris Diran’s Flagship
3 East 1st Street
Btwn Bowery and Second Avenue

Written and Photographed by
Kim Weling

Opposite Photo:
Loris Diran and Model Crystal Morris

If you are in need of a luxurious dress for an upcoming event, be sure to check out Loris Diran’s flagship boutique at 3 East 1st Street, between Bowery and Second Avenue. Loris opened his store on February 5, 2009, a week prior to his Fall 2009 Show. The boutique atmosphere and look was inspired by Loris’ family’s home in mid-century Lake Como, Italy. Both men’s and women’s ready to wear are available at the boutique. Loris’ pieces are sophisticated and elegantly modern, gorgeously displayed on custom-made silver racks with metal branches. So check it out and find your next favorite piece!



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