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Generra Store Opening Party
823 Washington Street
September 11, 2009

Written and Photographed by Brandie Raasch

Opposite Photo: Jasmin Rodriguez

DJ Matt Creed

The crowd gathered at the Generra store on September 11th was happy to step inside to get out of the rainy streets. They were there to celebrate the grand opening of Generra's first U.S. boutique. The New York store, conveniently located at 823 Washington Street just across from an entrance to the High Line, is a welcome addition to the Meatpacking District.

The guests sipped margaritas and browsed the store merchandise which includes chic leather jackets, comfortable sweaters and effortlessly wearable dresses. One side of the store displays women’s wear while the other displays the label’s men’s wear.

DJ Matt Creed was there to liven up the party. Generra’s creative director, Swaim Hutson, stopped by after the Generra Spring 2010 Fashion Show.

The Scene

  Lindsey McGee John David Robbins and
Anna Leigh Arceneaux

Creative Director Swaim Hutson with Christina Hutson, Center

The Clothes


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