Store Opening Party
823 Washington Street
September 11, 2009
Photographed by Brandie Raasch
Photo: Jasmin Rodriguez
DJ Matt Creed
The crowd gathered at the Generra
store on September 11th was happy to step inside
to get out of the rainy streets. They were there
to celebrate the grand opening of Generra's first
U.S. boutique. The New York store, conveniently
located at 823 Washington Street just across from
an entrance to the High Line, is a welcome addition
to the Meatpacking District.
The guests sipped margaritas and
browsed the store merchandise which includes chic
leather jackets, comfortable sweaters and effortlessly
wearable dresses. One side of the store displays
women’s wear while the other displays the
label’s men’s wear.
DJ Matt Creed was there
to liven up the party. Generra’s creative
director, Swaim Hutson, stopped by after the Generra
Spring 2010 Fashion Show.