Ed Hardy Fashion Show Mercedes Benz Miami Swim Shows July 16, 2010 The Cabana Raleigh Hotel Miami, Florida Written by Wendy R. Williams Photographed by Cindy Ord

The Ed Hardy swim line for 2011 was filled with fun, pop-arty, let's-put-on- a-show designs that will shout Look at Me when worn on the Florida beach or to the latest hot Las Vegas swim party (Rehab anyone?).

The line was pretty, cut from tropical prints with a few I-always-look-good-in-black numbers thrown in for contrast.

Hardy was one of the few Miami Swim Show designers to show men's wear. The men's board shorts were very nice and surprisingly modest.

Hardy knows how to put on a show. The models sported huge pink flowers and blond bangs, accentuated with bright red lipstick.

The line seems to have recovered nicely from the designer's ill advised association with Jon Gosselin.