Miami Swim Shows
July 15 - 19, 2010
Written by Fashion Stylist
Photographed by Cindy Ord
THE SCENE: VIP everything,
ultra-rich elite Miami society everywhere, 100 degrees
everyday, nightly swim shows from 6PM-midnite complimented
with champagne penthouse pool deck and garden after
parties, bright colors, palm trees, white sand,
clear water blue ocean, big yellow moons and orange
sunrises. In addition to the Raleigh Hotel other
venues hosted fashion shows; W Hotel hosted Mod
with swim shows at Nikki Beach; Gansevoort hosted
the Ed Hardy Pool Party.
Mercedes Benz presented Desgners of note Trina Turk,
Bunny Swimwear, Dolores Cortes, Ed Hardy, Mara
Fama, Caffe Swimwear, Poko Pano and Tyler Rose.
Styles ranged from playful to sexy, prints and solids,
mostly bikinis but making a debut is the shoulderless
mini cocktail dress one piece bathing suit. True
Religion presented suits that were daisy duke style
denim like cut off bikini bottoms and western style
bikini tops, halter tops were popular. No g-strings.
Ed Hardy’s models looked as if the tattoo
art was painted on their figures. Many suits incorporated
waterproof jewelry into the suit. Most suits were
tied by straps instead of buckles or snaps.
HAIR: Curly is the
look, long locks or a short curly bob with bangs.
COLOR: Brunette is
the color of the moment and red is sought after.
application. Lipstick color is red, purple and shades
of pink. Nails are yellow, green, blue, and orange
with matching eyeliner.
Facials by Clarisonic are a daily indulgence that
we all deserve. I was lucky to be treated to a facial
in 15 minutes I felt completely refreshed.
Accessories, Headbands and hats by Phoebe Price
really added some electic to the Ed Hardy Fashion
Beach Foot Wear, as long as you have a pair of Havaianas
and a pair of wedges by Steve Madden, one can never
HARDY: Ed Hardy Swimwear Spring 2011
Men’s and Women’s Contemporary Swim
Collection. The edgy apparel and lifestyle brand
Ed Hardy joined the lineup of designers at this
year’s Mercedes-Benz Fashion Week Swim 2011,
bringing an eclectic mix to Miami Beach with its
eye-catching swim collections. Maintaining the tattoo
edge that Ed Hardy is infamous for, designer Christian
Audigier incorporated a feminine flare by mixing
bright, bold colors and saturated neon’s.
New embellishments included zipper accents, lurex
straps, chainlink details and custom hardware and
textures, taking the authentic Ed Hardy art and
giving the brand a fresh, new upgrade. New tie-dye
combinations of lime paired with gold, shades of
mango, vivid blues and aqua’s, added a tropical
twist to the runway.
RELIGION:True Religion Swimwear Collection
Spring 2011 offered vintage-Americana, hippie-esqe
style to women’s swimwear in a wide variety
of colors and prints. “This season was all
about incorporating playful takes to the signature
collection, said Fawn Arthur, Creative Director
of Sea & Sun Swimwear. “We added touches
of fun animal prints and plaids as well as unique
fabric washes to maintain the vintage appeal.”
PANO: Founder and creator of Poko Pano, Paola
Robba, invited guests to preview her love for Brazil
– a celebration of the country’s pure
and exotic environment. The dynamic Summer 2011
collection of swimwear and beachwear was inspired
by the country’s intense aromas, attractions
and landscapes. The vibrant color palette included
variations of yellows, reds, and greens, turquoise,
black and white.
TURK: Trina Turk set the stage with a
dynamic collection inspired by the opulence of Acapulco
in the 1950's. The Swim & Spa 2011 collection,
“Acapulco Gold,” included a strong variation
of looks that included a range of exotic influences,
vibrant colors and hypnotic prints. Acapulco ’s
pure exotica and tropical motif was featured throughout
the collection of swimwear, beach apparel and accessories.
ROSE SWIMWEAR: California-based designer
Nichole Carroll showcased her latest assortment
of swimwear fashion in a collection she is calling
“Sweet Emotion,” – retro-chic
pieces that are reminiscent of the time period spanning
the late 70’s to the early 80’s –
a little glitz mixed with a little glam.