Beauty Cares, a non-profit organization founded by former model Aryn Quinn, held their first fundraiser on February 18, 2010. The charity's purpose to help women who have been the victims of domestic violence see themselves in a new a light.

Ms. Quinn was motivated to form the charity in part by her own mother's experience with domestic violence. According to the press release for the event: "Since, April 2008, Beauty Cares has been hosting the ‘Breakthrough Experience,’ a powerful day of transformation for survivors housed at Safe Horizon—a safe house for those who have escaped domestic abuse. Designed to help reverse negative self-image and break the cycle of domestic violence, the participants experience hands-on nurturing with healing massages, expert makeovers with instruction, professional hairstyling, guidance from life coaches, totes filled with donated products for everyday reality, and gorgeous after-photos to take as a reminder of how lovely and loved they are. Beauty Cares’ message is clearly delivered: you are beautiful inside and out."

Earlier in the day, women from Safe Horizons had been invited to the loft where the party was held. The residents of the shelter were treated to makeovers by some of New York's top make up artists and hair stylists. Later that day, during the party, Aryn spoke of how moved the women were to be made over and how moved she was to watch their transformation. Because as any woman will tell you, when we look good, we feel good.

One of the features of the evening was the launch of the charity's new PSA - Make Under. To see the video, see YouTube.com/BeautyCares. For more information about Beauty Cares, please visit: BeautyCares.org.

Aryn Quinn (right)

Tony Bechera and Yaz and Valentin Hernandez