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New York Cool - Fashion

General Idea
Mercedes Benz Fashion Week
Spring/Summer 2012
September 9, 2011
The Tents at Lincoln Center

Written by Wendy R. Williams
Photographed by Eka Halim


Roughly half of the world's population is male and some of them hunt the Hampton's in June.

General Idea designer Bumsuk Choi is one of the few Mercedes Benz Spring/Summer 2012 Fashion Week designers to realize that these men need something to wear; sunscreen can only go so far.

Choi's collection for Spring/Summer 2012 can be categorized as "twisted preppy." Choi threw a bit of Palm Beach into his blender and added a spritz of pop art and motorcycle chic. And it worked. This collection is young and fun and just the thing for the boys who "just want to have fun."

  Designer Bumsuk Choi








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