General
Idea
Mercedes Benz Fashion Week
Spring/Summer 2012
September 9, 2011
The Tents at Lincoln Center
Written by Wendy R. Williams
Photographed by Eka Halim
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Roughly half of the
world's population is male and some of them hunt
the Hampton's in June.
General Idea designer
Bumsuk Choi is one of the few Mercedes Benz Spring/Summer
2012 Fashion Week designers to realize that these
men need something to wear; sunscreen can only go
so far.
Choi's collection
for Spring/Summer 2012 can be categorized as "twisted
preppy." Choi threw a bit of Palm Beach into
his blender and added a spritz of pop art and motorcycle
chic. And it worked. This collection is young and
fun and just the thing for the boys who "just
want to have fun."
generalidea.co.kr/
Rehearsal
Rehearsal
Backstage
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